Developed for a Brazilian craft burger restaurant with a nautical theme, the Anchor Burgers project included the complete creation of its visual identity, from the logo design to the burger packaging and custom iconography. The concept combines a stylized anchor with the wordmark, creating a distinctive and memorable symbol that communicates strength, authenticity, and reliability while reinforcing the restaurant's maritime inspiration.
The identity features a clean geometric typeface integrated with the symbol, resulting in a cohesive and highly recognizable logo. A palette of deep navy blue, weathered white, and vibrant red evokes the aesthetics of the sea while adding contrast and appetite appeal. Together with the packaging and supporting graphic elements, the visual system delivers a consistent brand experience that reflects the handcrafted quality and personality of the restaurant.
