This label was created for a rock music festival sponsored by the Brazilian craft brewery Wäls, which produced a limited-edition commemorative beer exclusively for the event.
The project was developed in collaboration with the design agency Fosfato Design, where I had the opportunity to create the label artwork. My design established the visual direction for the campaign and served as the foundation for a variety of promotional materials later developed by other designers involved in the project.
The label was exceptionally well received and became one of the highlights of the event. It successfully conveyed the spirit of fun, celebration, and energy through a vibrant color palette that deliberately contrasted with the predominantly black aesthetic traditionally associated with rock 'n' roll, resulting in a fresh and memorable visual identity.
Crédito: foto retirada do Imgrum @CIRCUITODOROCK